Does My Small/Medium Business Enterprise Really Need a Website?

As more people go online, it has become increasingly important for small and medium enterprise (SME) owners to be visible on the World Wide Web. To put it simply: if your SME doesn’t have a website yet, you’re going to be left behind – fast.

Here in the Philippines, both local and international e-commerce sites have been gaining popularity. According to a 2014 study by Visa International, almost nine out of ten Filipinos prefer to do their shopping online, with this figure possibly being even higher now.

Online shoppers also have an ever-greater choice of local and overseas payment options available nowadays, depending on their varying needs. These include PayPal, MasterPass, bitcoin, PesoPay, and Coins.ph.

Apart from all that, though, continue reading to find out more about why it’s an absolute necessity to place your SME online.

Round-the-Clock Operations

We humans need a sufficient amount of rest every day – that’s why having 24-hour operations at your physical store is difficult, both physically and mentally, for you and your staff. Having your employees fall asleep while on the job definitely won’t bode well with customers! On the other hand, maintaining a 24/7/365 online presence reduces both fatigue and workload, at the same time giving a boost to your sales.

Convenient

Put yourself in the shoes of a potential customer for a moment – would you rather walk to the nearest store (which could be kilometers away), or just access the company’s e-commerce site and order the product that you need? Choosing the option where you just stay at home and order what you need sounds like a pretty logical choice – and it is! As the classic mantra “the customer is always right” goes, you must be available to patrons anytime and anywhere. In this way, you’ll quickly gain the trust and reputation you need to further make a name for your business.

Social Media

It goes without saying that most Filipinos are addicted to social media, with thousands or even millions checking their accounts several times a day. What if you could tap into this highly lucrative market? By building up a following on various social networks, engaging with your audiences will be a breeze. Also, running a campaign or special promotion will be a cinch – no need to print out thousands of flyers or posters that will consume lots of time and money!

In the end, e-commerce makes a whole lot of sense for you as an SME owner. The advantages it’ll bring to your business are enormous, and once you get online, you’ll wonder why you didn’t do it any sooner! If you need help in creating a business site, talk to the experts at Filipino SME.


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